Mobile Presence On Webmasterradio.fm

[Tina Stock, Executive Director of Marketing at YP, North America’s leading local search, media and advertising company, talks about how mobile impacts search behavior, customer engagement and the small business bottom line. Your customers are looking for you on mobile — learn about the short-cuts you can take advantage of NOW to become truly mobile-ready. The post YP: Mobile Matters For Small Business appeared first on Mobile Presence./>

[Why people use, or avoid your product, is often an emotional decision. Talia Wolf, CEO of Conversioner, talks us through the science behind these triggers and how marketers can harness this to influence how users interact with their app or mobile presence. From improving and building better landing pages to rethinking the product funnel. The post Emotional Targeting: Understanding The Triggers That Activate Users appeared first on Mobile Presence./>

[John Huehn, CEO of In The Chat, a social media and SMS sales and service platform provider, explains how to make SMS messaging more of a two-way model. Listen and learn how to open up new channels (and dialogs) to improve customer service, boost interaction and encourage lasting loyalty. The post Conversation In Marketing: Messaging Goes Both Ways appeared first on Mobile Presence./>

[Sanjay Patel, CEO of mobile app strategy and development firm Perpetuating, Inc. , talks about the opportunities in cross-linking to boost app discovery and maintain the user experience across your apps. We learn why onboarding users and unbundling services can help you acquire users and encourage regular use./>

[Ed Chater, Media Operations Director at Somo Ltd, talks about the shift to multi-channel mobile marketing and what marketers can do to maintain the customer experience across the plethora of connected devices. Ed also walks us through Lithiant, a new offer designed to connect the many disparate channels that make up the customer journey to give marketers a holistic view into the metrics that indicate high performance and high returns./>

[Peggy welcomes Mahak Sharma, InMobi Business Developer Lead, Mobile Gaming, who provides advice to app developers across three broad app categories: Games, Social and Utilities. Mahak contributed to the latest book from Peggy entitled Apponomics: The Insider’s Guide To A Billion Dollar Business, the definitive book on how app developers can make money. The post Making Money With Mobile Gaming, Social And Utilities Apps appeared first on Mobile Presence./>

[Jonathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. But, before you get on the iBeacon bandwagon, listen in to his top tips on how to increase revenues and engagement by targeting people in the context. The post Mapping In-Door Mobile Marketing Goals With Glimworm iBeacons appeared first on Mobile Presence./>

[Len Shneyder, Marketing Manager at OtherLevels, a company enabling publishers and marketers to engage, retain and monetize their mobile audiences through mobile messaging analytics, reveals how media and marketing are using push notifications to reach users. Len also outlines the important differences to-device and on-device messaging and provides guidelines around segmentation, targeting and retargeting. The post The Role Of Push Notifications And Location In Effective Marketing With OtherLevels appeared first on Mobile Presence./>

[Peggy and Shahab speak with Ben Adams, founder of Function 22, a consultancy advising top retailer brand, B&Q in the U.K., how to design a customer journey in-store that spans multiple customer touch points. We also discuss why equipping clerks on the floor with tablets is table stakes when delivering customer service to mobile-savvy shoppers. The post Designing For The Customer Journey In-Store appeared first on Mobile Presence./>

[Understanding, calculating and optimizing how much money your customers spend in your app is key to a good app marketing strategy, and Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do’s and don’ts (specifically one ‘do’ and two […] The post LTV Expert Eric Seufert: Tips To Make More Money With Your App appeared first on Mobile Presence./>

[Gamification is all about applying game mechanics to incentivize and reward your customers in order to drive the level of engagement that benefits your brand most. Steve Sims, Badgeville Chief Design Officer, walks us through the basics of gamification and shares real-life case studies that show how marketers can leverage gamification to reward specific customers. The post Badgeville: Use Gamification To Guide, Incentivize Customers appeared first on Mobile Presence./>

[We discuss wearables and other hot mobile tech topics with Alex Romanov, CEO of iSIGN Media Corp., a leader in multi-platform location based messaging solutions that utilize Bluetooth, WiFi and location-aware technologies to deliver permission-based consumer messaging. Alex also comments on how retailers can leverage these technologies to merge the digital and physical worlds. The post Wearables and Other Mobile Tech Trends with Alex Romanov appeared first on Mobile Presence./>

[Social media authority and global marketing executive Ken Herron provides marketers a crash course in the latest mobile-only, messaging-based social networks. How should you connect with your customers on these anonymous social networks and what are the ‘rules for engagement’ on Snapchat, Whisper, Secret, YikYak? Listen in for practical advice. The post Ken Herron’s Guide To Mobile-Only Social Networks appeared first on Mobile Presence./>

[Twilio CMO Lynda Smith explains how the mix of mobile apps and messaging powers two-way communication that can boost customer service and allow small businesses to play in the big leagues. She draws from real-life customer examples, including Uber, to create and deliver amazing and seamless customer experience that will drive use of your app. The post Twilio: How You Can Harness Apps For Business Communications appeared first on Mobile Presence./>

[Trend-watcher, ‘cool hunter’ and social-savvy global marketing executive Ken Herron is back with fun social media advice you need to take seriously. Listen in as he compares Disney’s Seven Dwarfs and the seven mainstream social networks: Facebook, Instagram, LinkedIn, Pinterest, SlideShare, Twitter, YouTube (throwing in Google+ and Vine). The post The Seven Dwarfs of Social Media with Ken Herron appeared first on Mobile Presence./>

[Shahab and Kim welcome Ron Gutierrez, who manages the Revolver Saloon and Dance Hall inside the SantaFe Hotel and Casino in Las Vegas. He shares key lessons and learnings around planning SMS campaigns and social media outreach and discusses mobile marketing best practices. The post Real World Mobile Marketing: Planning SMS Campaigns and Social Media Efforts appeared first on Mobile Presence./>

[We kick off a new, monthly series all about mob/>

[Hipcricket, a leader in mobile engagement and analytics, has powered an amazing 400K+ campaign across SMS/MMS, QR codes, mobile websites, advertising networks, social media and branded apps. Doug Stoval, Hipcricket Chief Operating Officer, draws from these campaigns to offer valuable advice, best practice and a few observations about the unexpected and increasing success of QR codes. The post Hipcricket: What Marketers Need Most To Win Big In Mobile appeared first on Mobile Presence./>

[Neil Patel, the co-founder of Crazy Egg, Hello Bar and KISSmetrics, shares his secrets on how you can get the most out of mobile, based on his experience assisting companies including Amazon, NBC, GM, HP and Viacom optimize mobile to grow their revenues. The Wall Street Journal calls him a top influencer on the web […] The post Getting The Most Out of Mobile With Neil Patel appeared first on Mobile Presence./>

[Our hosts talk about the benefits of responsive designs and how advertising must adapt to this new format with Matthew Snyder, founder and CEO of Responsive Ads, Inc. His venture is gaining traction as the first-ever Responsive Web Design (RWD) focused advertising company, built from the ground up to best serve the new challenges in multi-screen design and monetization./>