Mobile Presence On Webmasterradio.fm

[Ed Chater, Media Operations Director at Somo Ltd, talks about the shift to multi-channel mobile marketing and what marketers can do to maintain the customer experience across the plethora of connected devices. Ed also walks us through Lithiant, a new offer designed to connect the many disparate channels that make up the customer journey to give marketers a holistic view into the metrics that indicate high performance and high returns./>