Storyconnect The Podcast

Communicating in a competitive community? Prepare yourself by learning who you're up against — and know your differences — focus on your community, get peer support and strengthen your story.

How can you get an engineer excited about telling your utility story? Gregg Hunter, one of Nemont’s storytellers, sits down to talk culture and the value of story with network engineer Peter Davies.

Like many broadband storytellers, Bonnie Baty began working on the electric utility side. She offers advice for communicators making the switch and shares her take on how broadband communications will evolve over the next 5 years.

Launching or refreshing a brand? Get storytelling tips and tactics from Elizabeth Kuhns, who partnered with Pioneer to create the Ignite Broadband brand.

Thinking about creating a podcast? Michael Rovito, host of “Alaska Powerline,” explains how he prepared to launch the podcast, built a content strategy and measures success.

Ed Wolff says trust, urgency, empowerment and other elements of strong organizational culture can be the keys for telcos and utilities having to reinvent themselves due to changing demands.Special: Recorded Live at the KYRBA/TNBA Fall Conference

How can your utility achieve a 4.8 out of 5 stars on Google reviews? Hunter Communication’s Anne Tetamore, VP of marketing, and CEO Michael Wynschenk tell us how valuing both customers and employees plays a key role into achieving success.

Calix Marketing Giant Award winner Lynn Hall shares her utility's Go to Market campaign strategy, with tips to prepare staff for action when marketing is successful.

From community coffee chats to branded coolers for football teams, the WAVE Rural Connect shares fresh ways they build the broadband story into their Arkansas community.

Geni Whitehouse left a career in an accounting firm to help people tell their stories in a more interesting way. She says one key to making your stories more interesting is to understand the four types of personalities in your audience.Recorded live: at the NWPPA's NIC

Wells Rural Electric Cooperative is taking a multichannel approach to motivate members to take action on hydropower regulatory issues.Special: Recorded live at the NWPPA NIC

Want to track consumer sentiment but not sure where to start? CTC's Kelly Burns shares her telco's experience with the net promoter score and how the utility lets the voice of the consumer guide its marketing strategy.

From harnessing net promoter scores to refining your strategic marketing plan, Schurz CEO Tom Williams shares highlights from his speech at Calix ConneXions 2023.

Wi-Fi wizards and tour guides are part of how the Jade Communications team powers up the customer experience. Get takaways from the team's session at Calix ConneXions 2023.

Make subscribers heroes, find foggy-night scenarios and focus on service, not speed. Those are a few of the broadband storytelling ideas “StoryConnect” hosts Andy and Megan share from the annual Calix software conference.

Blue Ridge Energy promotes its "Unplugged" podcast on streaming audio stations like iHeart Radio and MLB At Bat in an effort to meet potential listeners where they already are. Jacob Puckett describes the approach, as well as his perspective on why "every listen matters.”

What's the only thing some children like more than candy? Big trucks! Melissa Greenwood combined both to bring out families in her Montana community to engage with their utility and other local business at Truck or Treat.

Bryan Rader discusses what it means for a brand to be "iconic" and how broadband providers can take steps in that direction.

Lean into your personality, and don't focus on the numbers. That's the advice of veteran podcaster Carrie Huckeby. She shares how the Tennessee Broadband Association uses its “Lead Tennessee Radio” podcast to tell its story, with tips on ways audio storytelling can help utilities reach new audiences.

In the second part of our conversation with Brianna Wall, we dive into audience segments and how the team at Oklahoma Electric Cooperative identifies and adds internal data to their communication strategy.Link to OEC’s electric vehicle webpage: https://okcoop.org/ev/.