Storyconnect The Podcast

A friendly, seven-foot deer wearing a t-shirt makes a big impression with school groups and on social media — and that's exactly what Mosaic Telecom was after when it introduced its new mascot. Newsletter link for photos: http://assets.mosaictelecom.com/documents/Mosaic-Telecom-Newsletter_January2018-ebilling.pdf Mascot costume company: https://www.olympusgrp.com/mascot-costumes/ Website: http://www.mosaictelecom.com/

WCTEL offers customer education classes for members. While the classes are informative for the attendees, they also help WCTEL staff get to know their customers. Website: https://www.wctel.net/

ETC has launched a popular new program involving local school that asks students to pitch ideas for community projects. The winners receive IGNITE Education Grants from ETC. Website: http://etcnow.com/Bundles/

In industries full of acronyms and technical jargon, how do you make sure you are still speaking a language your customers can understand? Website: http://www.consortiaconsulting.com/

Wiregrass Electric Cooperative has been recognized nationally for its innovative takes on community service programs. What are some new ways your utility could serve its members or customers? Website: https://www.wiregrass.coop/

Getting to know the reporters, editors and producers covering your territory can lead to positive coverage or help make sure your side has a voice in any negative stories. Website: https://www.hsvutil.org/

Getting the most out of your internship program takes work. You've got to put your interns in position to succeed and that starts with picking the right students in the first place. Website: http://murfreesboroelectric.com/

Hurricane Matthew sent eight inches of flood water running through the office at Star Communications in North Carolina. How did they respond? Website: http://www.starcom.net/

Hurricane Harvey ravaged the Texas Gulf Coast causing widespread flooding and other damage. Throughout it all though, YK Communications' network and employees shined. Website: https://www.ykc.com/

Ashley Etter runs the Snapchat account for West Central Telephone Association. She shares insights into how the platform is different from other social media and communication tools. Website: https://www.wcta.net/site/

CrowdFiber combines geography and marketing to be create a powerful geomarketing tool for telcos or electric providers building a fiber optic network. Website: www.crowdfiber.com

Best-selling author and social media expert Mack Collier previews his upcoming session at StoryConnect, explaining the difference between customers and fans. Website: http://www.mackcollier.com/

In 2017, DTC won a Telechoice Award from NTCA for loca video content. What sets them apart? Website: https://dtc3.tv/

Municipal electric and fiber optic provider EPB in Chattanooga worked well in advance of the FCC's decision to craft a careful message about Net Neutrality. Website: https://epb.com/customercarepledge

In 2016, Silver Star reinvigorated its Tech Star repair program. How did they do it and how has it helped the telco? Website: https://www.silverstar.com/

076 - Insights From Calix Marketing Cloud, With Darren Archbold by StoryConnect

Even in rural areas, information like income and credit scores can help you find your ideal customer and allow you to target your marketing efforts. Website: http://www1.n-focus.com/

John Formica, the keynote speaker for StoryConnect 2017, shares lessons he learned from his time at Disney and how they can be applied to rural utilities. Website: https://johnformica.com/

Live from the Kentucky Telecom Association 2017 Annual Meeting Is there a demand for broadband-only service at your telco? Listen to Matt Pearce discuss the particulars of this approach in light of USF reform. Website: https://www.mossadams.com

Live from the Kentucky Telecom Association 2017 Annual Meeting PRTC, serving the Eastern Kentucky counties Jackson and Owsley, has received a great deal of state and national attention for the work its has done to deploy a fiber network and the positive results that have developed because of fiber. In this episode, CEO Keith Gabbard discusses the value of telling your telco's story. Website: http://prtcnet.org/