Everything Is Marketing

In this micro-podcast, Eric Hultgren talks about some of the big findings in the Facebook 2019 Trends Report and what that might mean for your thinking in the year ahead. 

Eric Hultgren and Anne Drummond talk about how important your customer landing on the appropriate page is when it comes to making a connection with a customer. 

Had the pleasure of speaking to the GRAR team about how to make content at scale.

Eric Hultgren talks about how many people will be using the 6-second ad and why it might be an important part of your marketing mix. 

Eric Hultgren heads to Flint for his 20th time to talk about building for the future, connecting with your customer and once you do that...how you can move them through the customer journey. 

Eric Hultgren talks about Instagram Story ad and how now might be your best shot and making them work for your brand as you tell your stories. 

Eric Hultgren takes 3 mins to talk about what your customer is doing on 4th of July and how following the customer's lead could pay off big time if you can meet them where they are with your content. 

Eric Hultgren jumped on Facebook live to talk about the changes at Instagram and how you can leverage them for your business. He also took some questions at the end that you might find useful. 

Eric Hultgren is back with a talk about the 4 things you can learn from the game Fortnite and how that can help you build equity with your customers and turn them from transactions into advocates. 

Digging a bit deeper than we did on Sunday, Eric Hultgren jumps into the $800 million dollar Titan, Avengers: Infinity War to pull out three lessons you can learn from the decade of storytelling Marvel has been on so that you can tell better stories with your brand and connect with your audience on a deeper level. 

Eric Hultgren went bowling this weekend and decided that was the perfect way to talk about building content and your brand for the long-term vs. cutting corners and just trying to get a strike. 

Eric Hultgren gives a quick primer on why the Avengers storytelling can be helpful to how you and your brand build your own universe. 

Make 2017 the year you learn a different business language. Eric Hultgren and Jeff Leitch breakdown some of the key components that you can use to futureproof yourself and your brand. 

A lot of brands try to make themselves the hero of the story, but what if it was about the customer and how they felt, what they wanted, how they wanted to hear from you. Nick Behling and Eric Hultgren break down making the customer the hero. 

What do you want your customer to do on the site? How do you get the customer as close to the "cash register" as possible? Is your site responsive to the device that is trying to look at it? If there was ONE thing you wanted a customer to do - what would it be? Does your site do that? Anne Drummond and Eric Hultgren take that on. 

The number one question I get is - should I be on Snapchat? But what if that isn't the right question? With the IPO looming and Facebook + Instagram attacking Snapchat...are you ready for ephemeral video? 

On this episode we talk about women in business and how they can get inspired and empowered with an event from the Freedom Girls Sisterhood. 

Eric Hultgren breaks down Pokemon Go, why is it so hot, what is augmented reality, and how can you use it to win with your brand? 

Eric Hultgren talks to Dr. Ben Lok about virtual reality, where it is, where it is going, and what might be next. 

Eric Hultgren unpacks the 10 lessons that Fast Company parsed out of the Lemonade Beyonce marketing experience.