Market The Brew

As part of our series on breweries opening a second location, we have episodes with Mike Doble about opening a second location during an epidemic (episode 48) and recently we launched our episode with Morgan Halska and Ryan Bandy of Indeed Brewing as they share information about opening a 2nd brewery in another state. In this episode we are talking to a brewery that opened a second brewery within their existing brewery. Sorry if I lost you there… It is more of a branding and product differentiation thing and not so much a location thing.  But none the less a second set of branding, licensing, Alcohol and Tobacco Tax and Trade Bureau or TTB approvals, production runs and distribution does have its own unique set of challenges. And, in addition to having 2 breweries in one location they have also taken naming their beers to a new level of fun and creativity.  Beers such as YOLO Is My Strategy, Imperial Murder Hornet is my safe word, Bluegrass Mosh Pit, and A Fine Tapestry Of Profanity. Find a comfortable place