Brand You Personal Branding

No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework. I first connected with Don in April 2016 when he contacted me to work with him on a book about the StoryBrand framework. That book is out now: Building A StoryBrand: Clarify Your Message So Customers Will Listen (Amazon) Don joins me on this episode of the podcast to walk you through the entire 7-step framework. You'll also get unique insight into how we worked on this book and other key takeaways including: How Don pivoted from being a memoirist to launching StoryBrand and becoming  The important marketing lesson Don learned from sitting next to a man reading his own book on a plane The single biggest shift you need to make in your marketing How the StoryBrand framework works in politics, and why Donald Trump beat Hillary Clinton in the election  How to create your very own BrandScript that keeps your marketing message on point The StoryBrand framework provides you with the ultimate competiti