Brand You Personal Branding

Transitions can be some of the most crazy, awkward, and hurtful things in life. It doesn’t matter if you’re the transitioner, transitionee, or the bystanders; transitions can hurt. How can we do them better? First, we have to make sure we understand what kind of people we're dealing with during transitions. In his book Necessary Endings, Henry Cloud outlines three types of people: wise, foolish, and evil. We must understand that each of these people must be addressed differently: Wise people: use words Foolish people: use limits and consequences (words only make it worse) Evil people: to quote a country song, "guns, money, and lawyers." When it comes to transitions, there are always seem to be too many divorces and not enough weddings. I've always tried to model my transitions following a “wedding” paradigm so I could do it with honor. I’m going to speak from a guy’s point of view since well, I’m a guy. Here goes: Son = person wanting to transition Dad = boss, or current role Bride = new job, role, positio