Brand You Personal Branding

Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off. I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through: The importance of starting small Focus on the 3 S’s: speakers, sponsors, and seats How to create a digital marketing plan for a live event The power of personally reaching out and inviting people How to market smaller live events that happen more frequently The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate Check out Rich’s new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing. Resources: The Lead Machine: The Small Business Guide to Digital Marketing The Agents of Change podcast Connect with Mike: https://