Brand You Personal Branding

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it.   In this episode, we discuss: 1. How to get in touch with your core identity 2. Worldviews 3. 3 basic questions that help you find your brand’s message 4. The Johari window tool 5. The “unbranding” process 6. An authenticity inventory you can take for self-awareness 7. How Lindsay used this information to grow her business 8. Phenomenology 9. What it looks like to differentiate yourself   I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share.   Resources: Download Lindsay’s Brand Authenticity Guide Lindsay’s Instagram Lindsay’s LinkedIn   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv