Data Gurus

Data Gurus – Episode 187 – Multiculturalism, with Adriana Waterston Adriana Waterston is Sima’s guest for today’s podcast! She is the Chief Revenue Officer and Insight and Strategy Lead at Horowitz Research. Multiculturalism is an important matter that has become a focal point for society in recent years. At Horowitz Research, they specialize in multicultural research. Adriana joins Sima today to talk about what they are doing at Horowitz Research. She also gets into the concepts of culture and multiculturalism and discusses various issues related to multiculturalism. The origin of Horowitz Research’s focus on multicultural research Back in the mid-1980s, when Horowitz was focused on helping the nascent cable industry, they addressed the question of who would pay for television when television was free. That brought to light that multicultural people- especially black and Latinx individuals, watched the most television and were willing to pay for it. Yet, at the time, cable companies redlined black and H