The Downtime Podcast

Join me for a chat with Santa Cruz CEO, Joe Graney. Joe talks about his background and how he’s worked his way up from joining Santa Cruz as a contract engineer to now being CEO of the entire business. Hear Joe talk about the importance of the Syndicate to their marketing efforts and how they made carbon a legitimate option for gravity mountain biking. How does Joe feel engineering translates to running a business? We also chat about Santa Cruz’s insane drive to develop bikes and how even Covid didn’t slow that down, why they build their bikes in-house and plenty more. So sit back, hit play and listen to this episode with Joe Graney. You can check out all that Santa Cruz have to offer over at santacruzbicycles.com. Supporting Partners 7mesh Do you want some incredible quality riding kit from the awesome 7mesh? Well, they are offering Downtime listeners a 20% discount using the code 'DOWNTIME7MESH20' over at 7mesh.com. Head over now and check them out and what’s even better is that the ship globall