Stroke Of Genius

When pursuing a career as a singer, songwriter, or musician, intellectual property probably isn’t the first thing most people think of. But as you’ll hear on this episode of Stroke of Genius, there’s a good reason one of the biggest bands on the planet has a surprisingly comprehensive IP protection strategy! Join host Raha Francis, as she sits down with Brazil-based IP lawyer, music critic, and singer-songwriter Ana Clara Ribeiro to discuss the “BTS effect.” The South Korean boy band has seen monumental, world-wide success, thanks in no small part to the way it aggressively protects and monetizes a wide range of IP, using a combination of copyright, trademarks, and even patents -- which aren’t a common option for musical artists. Whether you’re an aspiring musician yourself, or just a die-hard BTS fan, this episode is sure to ‘strike a chord.’To learn more about the different types of IP protection, and which ones best apply to your work or business, you find a series of useful resources on the