Tdiii Talk

When it comes to music marketing, more money generally equals more opportunity, but that doesn’t mean you can’t win if you don’t have a load of spare cash lying around.  Even though spending more money to market your music can drastically improve the outcome of your campaigns, there are alternative ways to extend your reach as an artist.  If I only had $100 to spend on a new release, here’s what I would do:  First, I would run a conversion campaign and target a global list of countries, likely prioritizing Brazil, Mexico, and Chile because I know there are tons of engaged music fans in these countries that I can access for a much lower rate than I can in, say, the US or the UK.  Next, I would keep my targeting open, all the way down to age 13 to capitalize on a lower CPM for my ads right out of the gate.  After that, I would create an artist playlist, something like “This Is Tom DuPree III” and place my new track right at the top of it.  Because I’m operating on a limited budget,