Made by Marketing
Alaska Airlines: Curating new brand stories with hyperlocal marketing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:34:06
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Sinopsis
Katie D’Amato, Director of Brand & Social Activation at Alaska Airlines discusses the importance of creating memorable experiences for Gen Z, creating passenger loyalty in a price-driven market, and the impact of events, partnerships and hyperlocal marketing on Alaska Airlines’ brand awareness.Show Notes: https://podcast.socialnative.com/made-by-marketing-alaska-airlines
