Pro Pharma Talks

• Are all consumers the same? • Deloitte/ Four Consumer Classifications    • Trailblazers       o Younger, higher income, excellent health, more men, use report cards of doctors, hospitals, will change doctors if dissatisfied    • Prospectors       o 2nd youngest group, high income, men=women, open to wearable tech & virtual office visits, use quality ratings      • Homesteaders       o 2nd oldest, low income, women>men, not open to tech, avg. wellness, convenience > OOP, don’t change providers    • Bystanders       o Oldest, poorest, women > men, not open to tech, avg. wellness, don’t share info with doctor, least likely to follow healthy diet, choose doctor on OOP and convenience • Why are we talking about this?         o If consumer can pick their health care option, then who