D And D Fitness Radio's Show

In Episode 042 of the D&D Fitness Radio podcast, we spend time with veteran Strength and Conditioning Coach, Mike Boyle, after first discussing the challenges and pressures of being anointed as a fitness and exercise expert on social media. Coach Boyle provides his perspective on how quickly things have changed but, more importantly, how we have to adapt to change in an exceptionally dynamic world. We discuss the changes in fitness and performance industries, but also the important differences in how we communicate and connect with the younger generation in these various fields. Marketing and advertising in business has changed dramatically, and those who are interested in developing their brand and marketing their services must stay ahead of the curve. Knowing your audience is critically important and having a strategy around developing a relationship with a younger audience must be part of your approach. Michael Boyle is one of the foremost experts in the fields of Strength and Conditioning, Funct