The Merriweather Council Podcast

Hitting a sales goal is a milestone, hitting a revenue goal is a milestone. Revenue is not purpose, and neither is a number of sales. You did NOT wake up this morning just to make progress on hitting a milestone. Ask yourself why you’re working toward that milestone. That’ll get you closer to knowing what your purpose really is. We work for a bigger purpose. For those moments of “HELL YES, this!” For that surge of excitement about being able to do something you REALLY wanted to do. For that giddy feeling you get from actually doing the things you could have only dreamed about doing when you were 18. For the pride that comes with knowing you can support your family. You do NOT work for “I have 4,500 sales on my Etsy shop.” But you CAN celebrate that, because maybe, if you are doing it right, it gets you closer to achieving your purpose. The other difference between purpose and milestones is that milestones come and go, they are fleeting moments – purpose maintains. Purpose is ongoing. Your business should be m