Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

On this episode of Life on Fire TV, we have one of the legends, marketing and personal development expert, Brian Tracy.   We dive right in with Brian to find out what he’s found to be common, repeatable traits of successful entrepreneurs.   First, you obviously have to sell something to someone.  However, one factor that he’s seen is that some of the most successful people already like and consume their own product themselves before they market it to others.   Also, the age-old method still stands true of finding a large group of people with a similar problem and determine an acceptable solution to that problem.     From there it’s down to determining the demographic, psychographic, and now the ethnographic characteristics of your ideal customer.   “Your customers want you to be rich, as long as you make them happy”, Brian points out.   The first step is to make them happy, then make them *happier* than your competitors do.   Tracy astutely notes, whether you think you’re in customer service or not, if you’re