Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

Joining us today is an entrepreneurial legend, Kevin Harrington, the inventor of TV infomercials and a “Shark” from TV’s Shark Tank!   In his 30 years of marketing, Kevin has done over 4 billion dollars in sales through being the first to mass market products like Ginsu knives, the Jack Lalane Juicer, Tony Little’s Gazelle fitness machine, and many, many more.   Not every product Kevin touched turned to gold, he notes that there were many failures along the way.   But, at every opportunity, even with things that didn’t work, he learned more and more about what did work.   In fact, only one out of every 3 or 4 ideas he attempts is a success, which means he sees much more failure than success.   His secret is to fail fast and fail cheap.  He tests ideas on a smaller level to determine their viability, makes changes if they don’t succeed, and he’s able to cut his relatively small losses if the project doesn’t work out.   As entrepreneurs, we have to condition ourselves to be able to expect and handle failure wit