Top Secrets Of Promotional Products Sales

Reactivating your client base is easier when you create a community. This is overlooked by a lot of business people. If you're interested in keeping your clients engaged and interacting, then by creating a community where you can interact with them on an ongoing basis, and they can, in some cases, interact with each other, it creates more of a bond than they would likely have with somebody if they're just doing more of a transactional type of thing. David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland, and I will be discussing reactivating your client base. Welcome Jay. Jay: It's good to be here. You know, it's funny. I hear this everywhere I go now. If I watch Shark Tank or anything else, I hear this term CAC. You know, what is your CAC? And it's your customer acquisition cost. And I have to believe that your CAC, for a customer you've already worked with, has got to be lower than trying to bring in a brand new customer. Am I right? David: Oh, absolutely. And I think instin