The Techmap Podcast

Podcasting has been enjoying a renaissance in the last few years. There's been an explosion in the number of new shows - some good and some bad. It's easy for marketers to think podcasting is a low-cost media, but in reality, a good podcast takes time, effort, skill and budget too. It might be better for some marketers to treat podcasts as an advertising medium rather than try and become a radio on demand production machine. In this show, I talk with Howard Kosky, CEO and Founder of 4DC, a strategic podcasting consultancy based in London. Howard and I explore what makes a good podcast from a production point of view, but also how brands should approach this medium. It's not as easy as putting six shows together and expecting to get listeners - if you build it, they might not come and probably won't unless you spend enough resource on the project. Listen and enjoy. Howard shares a ton of great thinking and ideas for podcasters and marketers. Whether you're producing a show or are a brand wanting to explore t