Land Academy Show

How a Double Mailer Works and Why (LA 1764) Transcript: Steven Jack Butala:Steve and Jill here. Jill DeWit:Hi. Steven Jack Butala:Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit:And I'm Jill DeWit, broadcasting from the Valley of the Sun. Steven Jack Butala:Today, Jill and I talk about how a double mailer works and why. What the hell is a double mailer, Jill? Jill DeWit:I know. Are you going to explain it? Steven Jack Butala:Sure. Jill DeWit:Okay, good. Steven Jack Butala:This happened by accident. Here's what a double mailer is. We had a guy call us on clubhouse, who was a long time member, pretty successful actually, and said, "I just sent out a mailer in an area and found out after I sent it out that somebody right before me mailed the same thing." And we talked about it and he got all kinds of deals about out of it. And the first guy who sent the mail out didn't. So now, he does it on purpose. He sends out the mail first... This is a double mailer, s