Dos Marcos

Inflation. It's now a household word. Whereas, pre-2020, few people knew or understood the ramifications of "supply chains." Now, it is a common response to every backlog in every industry worldwide. Add in increased gas prices, energy prices, grocery bills and now, formula shortages, and people are understanding just how much quickly rising inflation can impact their day to day lives as well.  In today's episode we discuss how to tackle inflation, while increasing your overall ticket price. We applaud the Dominos pizza tactic of re-thinking how to reward your customers in an inflationary environment, we talk about the need to over communicate the how and the why of inflation on present day purchases and we drop a foot traffic driver that's sure to turn some heads (think: the inflation negation sale). Also, our heartfelt condolences to the family of Harry Cornell on his passing. He was a veteran of our industry and helped to shape and make it what it is today and we're forever grateful.  --- Se