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Building a customer-centric energy company - Greg Jackson

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Sinopsis

Greg is the founder and CEO at Octopus Energy After a short sojourn in the video game industry when he finished his GCSE’s Greg returned to university to do a degree in Economics. He landed his first professional role in the marketing department at Proctor & Gamble. When Greg started at P&G the concept of technology and marketing being closely entwined was very alien. But with the advent of the consumer-facing internet that all changed and the two disciplines began gelling together. Greg seized on the developing digital marketing industry by creating a product we’d now identify as a cloud-based Saas CRM. He was one of the first individuals in the world to produce a type of technology like this. The product was reasonably successful and let Greg sold it for a tidy profit. Selling this product gave Greg enough capital to build a big business in an area that really matters. Not long after he founded Octopus Energy. He started Octopus Energy because he is passionate about bringing fairer practice