Intentional Performers With Brian Levenson

Zoe Chance on Influence

Informações:

Sinopsis

Zoe Chance is an award-winning teacher and researcher at Yale School of Management. Her research has been published in top academic journals like Proceedings of the National Academy of Science and Psychological Science, and covered by the Harvard Business Review, The Economist, BBC, Time, Forbes, Wall Street Journal, Washington Post, and The New York Times. Thinkers50 named Zoe one of the world's top up-and-coming management thinkers. Her framework for behavior change is the foundation for Google’s global food policy, and her TEDx talk, How to Make a Behavior Addictive, has more than half a million views. Before coming to Yale, she earned a doctorate in marketing at Harvard and managed a $200 million segment of the Barbie brand at Mattel. She lives with her family in New Haven, CT.   Zoe had a number of amazing insights during our conversation. Some of them include: “So much of our ability to influence and persuade other human beings is a direct result of the level of connection that they feel with us. And