Crack The Customer Code

High Expectations Customers are getting more and more savvy about what loyalty means to their preferred businesses, so expectations are high. What can businesses do to ensure that they maintain their most loyal customers and win the loyalty of new ones? First, Jill encourages companies to identify how their specific customers define value and then setting up products and services in those terms. This is not as easy as it sounds because customer value definitions are in constant flux, however, Jill points out three types of value: Basic ValueExpected ValueUnanticipated ValueIf you are unable to deliver on the first two of these value promises, you will have trouble hanging on to customers. In fact, advises Jill, unless you incorporate all three of these value systems into your business identity, you will be unable to engender long term customer loyalty. In today’s world, not only do you have to take into account a customer’s definition of value and their mindset, you must spark some emotion in them. It’s this