Performance Delivered

Everything a company does influences their brand. Every single touchpoint a company has in the world becomes part of their brand identity. And, with the world becoming increasingly more digital, those touch points are increasingly more digital as well. You need to think digital first when designing or updating your brand. There are a multitude of technical considerations for digital branding from positioning in digital markets to color differences between physical and digital properties. Haraldur Thorleifsson lives in the digital branding space. He is the Founder of Ueno, an agency that uses tech design and strategy to create brands, products, and experiences for a variety of companies. Our conversation with Haraldur covers a range of important topics in digital branding, including:  Steps a company must take to outline their brand  How to take an older brand into the digital world  The elements of digital branding that will produce results  Mistakes companies make in their digital branding plans  And more Wh