Power Of Why With Naomi Haile

African American buying power in the United States well exceeds $1.2 trillion annually, as reported by Nielson in 2018. A demographic often overlooked by businesses and brands, Anthony’s company, ABF Creative is storytelling for this audience and has seen incredible growth doing so. Not only that, Anthony expresses that the gap his company fills in the marketplace, creating multicultural content, is what fuels him. He also believes there remains an immense opportunity in this space to create meaningful content. Anthony Frasier (@anthonyfraiser) is the CEO and founder of ABF Creative (www.abfc.co) – a data-driven podcasting production company that leverages machine learning technology to reach very specific audiences. What really drew me in about ABF Creative is that this a team of storytellers that are focused on creating multicultural content, original narrative and live podcasts. Anthony has produced a wide-range of podcasts, including Through Her Eyes which is an intimate podcast that shares the stories of