Mountain & Prairie Podcast

Christine Su is an entrepreneur and CEO of PastureMap, a Silicon Valley startup that creates cutting-edge ranch management software. PastureMap helps ranchers plan grazing, track forage, monitor herd performance, manage record keeping, and much more, all with the goal of saving ranchers time and making their operations more profitable. In the business of ranching—one that has not changed much in the past 100 years—PastureMap is a true breakthrough, and Christine’s innovative mindset and infectious enthusiasm are two of the root drivers of the company’s success. • Christine grew up in an entrepreneurial family, and she has had a lifelong curiosity about agriculture and the importance of food production. After building an impressive resume that includes undergraduate and graduate degrees from Stanford, a stint at McKinsey & Company, and experience in private equity, Christine combined her business expertise with her passion for agriculture to form PastureMap. PastureMap makes active or holistic management a