Podsessions With Mitch Fanning
Why The Chief Marketing Role Is The Hardest To Get Right
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:12:59
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Sinopsis
This session - like the podcast - is a bit of an experiment. It’s shorter than the previous two sessions, has no guest and is one where I discuss why the Chief Marketing or Marketing Leader role is the hardest position in the C-Suite or management team to get right. I finish up the session by suggesting what Founders and/or CEOs might do to improve their odds of getting it right as well as what Marketing Leaders and/or CMOs can do to help in the process.