Two Reds Are Better Than One

Lucie Simic started out as a Journalist and after helping Mike Hesketh at the Exeter Dental Centre with his social media, ended up being his Business Manager. (Mike was a previous guest on our podcast).   In just four years they turned a Practice whose turnover was £400,000 to £2.4M, eventually selling it to BUPA for £3.2m. Lucie implemented 6 strategies that allowed this to happen and on this podcast, you will discover what they are and how they created a truly world class dental practice.   This was a gem of a podcast and the longest one we have ever recorded in five years. You will discover; The importance of setting a vision and selling the dream to the team What a Brand Book is and why it is needed The essential traits when recruiting for a committed and successful Business/Practice Manager How to retain your team and what is essential to get your team motivated and to go the extra mile for your Practice. A clue, it has little to do with pay! The difference between a Staff Journey