Performance Delivered

Going to market with your product, service, or experience is the most important moment in your company’s development. Deciding HOW to get there is critical. Dirk Schart is the CMO and President of RE’FLEKT. A brand and growth leader and creator of the Tech Circle community, Dirk understands how to bring complex products to the right markets. While most companies only focus on a single lane of the go-to-market highway, Dirk advises startups to have the flexibility and vision to utilize multiple lanes, enabling them to reach the right audience in such a way that they are creating a 10x user experience. This includes: How to define the go-to lanes of marketing, product, and sales  How to select the correct lane for your business  Determining the right time to switch lanes  And more Whether you are a large or small company, taking your first or third product to market, this episode is worth a listen.