Hidden Forces

In Episode 223 of Hidden Forces, Demetri Kofinas speaks with Doomberg, an anonymous publisher and the proprietor of a bespoke consulting firm that provides advisory services to family offices and c-suite executives. The firm’s principals apply their decades of experience across heavy industry, private equity, and finance to deliver innovative thinking and clarity to complex problems. In the first hour of today’s conversation, Demetri and Doomberg discuss how to build a successful publishing company and what it takes to cultivate an audience in today’s decentralized, networked economy and fragmented media ecosystem. They discuss what that process has been like for the Doomberg team, what goes into building a brand from scratch, and the opportunities that have emerged for independent voices, and how to capitalize on them. In the second hour, they transition into a conversation about cancel culture, the power of platforms vs. audiences, and what it means to have a dedicated group of followers who are willing to