Performance Delivered

Getting your brand awareness to the tipping point will have the greatest impact on future sales. How to get there can be a mystery. Too many marketing execs focus on sales and demand gen rather than efforts that engage your target market and warm them up before they enter the sales pipeline. Angus Robertson is the CMO at Chief Outsiders. He helps companies accelerate growth by building their brand awareness in a strategic way that results in a more productive sales pipeline. Angus understands what it means and what it takes to create – and measure – brand awareness, and he shares the key strategies, including:  The different brand awareness needs for startups and established companies  Execution tactics to generate awareness within a target market  His favorite metrics for measuring brand awareness activities  And more When you have a prospective customer who already knows your brand, your product or service, and your company, they are more inclined to move through the sales pipeline than a prospect who needs