Data Gurus

Today, Sima Vasa talks with Mark Kapczynski. Mark leads the retail and restaurant shopping insights at Yodlee. They provide connectivity between fintech companies - financial technology apps - and the data within financial institutions. Becuase of this connection, Yodlee gets to see consumer financial transactions and that translates into shopping behavior. Data Collection From this data, Yodlee can determine how many times do people go to McDonald's, how many times do they buy online or do they have a Pandora subscription. The transactions have date stamps but not timestamps. Potentially, Yodlee can get information online and offline depending on how the customer pays. For instance, if a customer buys something on an E-commerce site and they use their debit or credit card they can compare that to the purchases the customer makes at a brick and mortar department store. This data is used to look at the distribution of online and offline behaviors. Yodlee Taco Stand Case Study Two different Mexican fast food