Data Gurus

Annie Pettit has a masters in data quality and online surveys. She was a certified organizational psychologist with the Ontario government. Annie then moved into the private sector doing research on the research of data quality and it's analytics, social media analytics and now is a freelance researcher advising companies on best research practices and research reports. The Market Researcher - Annie Pettit Annie Pettit will argue that the market researcher has not changed one iota. She defines a market researcher as one who strives to understand consumers and markets. There's nothing to do with a questionnaire, big data, neuroscience or technique; it's the end purpose. In that sense, in traditional research, we've normally used focus groups and questionnaires.  Just because researchers are not using these techniques does not mean they are not market researchers. We're all in this game together whether we call ourselves market researchers or we don't quite see ourselves as researchers. "I am a big fan of lett