Performance Delivered

Where should you start when building out an early-stage marketing team? What will be the best use of your resources? And, once you are rolling, how do you know when to scale up? It’s a mistake to try to emulate a large marketing org from the beginning. Our guest, Daniel Rodriguez, is an experienced marketing executive and entrepreneur. In both VP of Marketing and CMO roles for startups, Daniel has built multiple, successful marketing teams from the ground up. He knows where to start and what to do next. He joins this episode to share his insights into the process, including:  Which area of marketing needs a 6x headcount and resource allocation  How to leverage outsourced work to create more capacity  Which metrics will determine when it is necessary to bring tasks in-house  And much more The only way to move an early-stage company from point A to point B is to generate customer demand. Being smart about constructing a marketing team that can generate that demand will determine the success of the company. List