Performance Delivered

Marketing success is no longer simply measured by filling the sales pipeline. Marketing teams are increasingly responsible for revenue generation. Businesses that can align their marketing and sales efforts will succeed, and those whose teams are misaligned will suffer and fail. How can you ensure alignment and, ultimately, growth? Our guest, VP of Global Revenue Marketing for ActiveCampaign, Jenny Coupe goes in depth on the topic. An expert in the area, Jenny shares insights, examples, and steps you can take now, including: How to approach sales and marketing alignment  What are the problems an alignment can solve  How to create a common set of metrics to measure the success of the relationship  How to maintain the partnership to create a long-term impact  And more Make sure your marketing and sales teams understand their common goals and complementary roles and responsibilities. Don’t let misalignment mistakes hold back your business. Listen now!