Leftfoot - Legal Business Development

Law is a Customer Service Business: Nicole chats with Basha Rubin, CEO and Co-Founder of Priori Legal. Technology is changing access to legal services: Priori is working to remove aspects of finding and working with lawyers that impede efficiency. How did you come up with the idea for Priori: We felt a marketplace solution would help businesses: identify high quality lawyers, understand pricing, get a transparent look at what their purchasing; while using technology to make managing the relationship easier. Clients’ value that Priori seriously vets their lawyers: Improving on the legwork businesses typically do themselves; they set mandatory minimum requirements; vetting is done by people who are expert at vetting lawyers; as are reference checks; and face-to-face interviews. Lawyers value the business acquisition channel: Unlike other services – no bidding is involved. Lawyers get ‘pinged’ when a client is looking for services tailored to their experience, background and practice. Priori handles b