Leftfoot - Legal Business Development

For our first episode of 2018 LeftFoot is featuring 4 women associates from the Goodwin Private Equity and Mergers & Acquisitions business.   We share their perspective on business development and taking on business development responsibilities at the firm. First up was 2nd-year associate Serena Shi. Serena’s strategy for business development and client retention is ‘spot on’ noting that responsiveness, the ability to engage with others as a team player, and consistency in execution are differentiators.   She also notes the value of adding a personal touch without compromising your professional image in this very competitive space.   When it comes to the future and taking on responsibility for business development as a partner, Serena feels it’s should be a gradual process starting as an associate versus an abrupt change.   https://www.goodwinlaw.com/professionals/s/shi-serena (Serena Shi Bio) The second associate we talk with is 3rd year, Michal Netanyahu. Michal believes more client face time would be