Leftfoot - Legal Business Development

Expertise and Reputation A lawyer labeled as ‘commercial’ is a good thing. Commercial lawyers are interested in quickly and cheaply resolving the client’s business problems as emphasized in a recent interview with Kirkland Partner, Dale Cendali.  Dale leads her firm’s Copyright, Trademark, Internet and Advertising practice group. It’s the age of competition and expertise. Even with the growing addition of professional marketing and business development resources within firms, there’s an expectation that partners manage their business; bringing in new clients; staying current, and important to clients. Being aware and accessible.  Seek out opportunities in your area of expertise.   Having started her career when specialization was less valued, Dale developed her IP expertise over time combing her interest in the arts and her work in intellectual property and fair use in support of artists and artist’s rights she researched and learned about her topic.  Enthusiasm alone will not get new clients you need to ma