Alphov & Lopez

In episode 142 of the podcast we are joined by Jonathan Bean, the CMO of Sinch a leading CPAAS (Communications Platform as a Service) provider. We will be covering topics like the role of the modern CMO. How to scale a company 10X and what’s needed from the team to achieve such a result. We will also discuss leadership and how this is the foundation of supporting a fast growing company. Should a SaaS company be product led, sales led or community led? What about all the buzzwords out there like ABM, Demand Gen, Intent Data and Attribution? All of this and more will be covered in an interesting episode with many valuable nuggets. We hope you will enjoy this episode as much as we did!   BIO Jonathan Bean:   Jonathan Bean joined Mynewsdesk in 2009, where he helped grow the business from 20 to 120 employees in five years. He became Chief Marketing Officer in 2015, assuming overall responsibility for brand positioning and the development of marketing, content and product led lead generation, as well as partnering