Fruitnet

If you were to design the perfect supermarket, what would it look like? So the story goes, at one point during Aldi Australia’s recent network redesign, one of the group’s two managing directors was asked what he thought of some proposed store visuals. “It doesn’t matter what I think,” he reportedly replied. "Just show me the data." More important, it seems, was the question of how the stores would function beneath their newly refreshed outward appearance. For Mark Landini, the creative director of Sydney-based company Landini Associates who helped Aldi Australia reinvent itself, it’s not definitely just about design. His job is to come up with new store concepts that don’t just look good, but work well too. And for a number of customers, including Aldi, Esselunga, Marks & Spencer and Loblaws, it is a strategy that seems to be working. Over the past three years, Landini has helped Aldi Australia to revamp all of its 650 stores. Each store now has an eye-catching, unique look that incorporates work by loc