Performance Delivered

Many early-stage companies make the mistake of jumping right into performance marketing – using paid advertising to try and generate sales and grab market share. They fail to invest in building their brand first. The result is that their marketing is less effective because there is insufficient brand awareness, reputation, or loyalty to convert potential customers. Jean-Michel Boujon is a veteran brand builder. The SVP of Global Marketing at Outdoorsy, he has over 16 years of experience and a proven track record of building brands and steering multinational marketing teams. He joins the show to explain and outline how companies need to think and act as they build their brand, including: Why some brands are perceived stronger than others  What does brand marketing do that performance marketing doesn’t  How to progress from brand persona and voice to messaging  And more The conversation with Jean-Michel goes from theory to practice to measuring efficacy. A must-listen for anyone involved in business development