QA Selling Online

Should I create a new listing or set up a variation on my existing listing when I launch a new product with a different color? This is a question that came in from Bruce, on QASellingOnline. com       Hey Bruce, Thanks for the question, and I'm super excited that you found a good product. As for the listing or Variations, there are different reasons to do them different If you create a variation under the same listing, you will have a huge benefit which is sharing reviews in all variations. So if the blue one has 20 reviews, the yellow one will also have 20 and so on. And this is a huge benefit if the reviews are good if they are bad, it works against you. You also will be able to create lightning deals for all variations for the cost of just one, while if you separate the listings, each will have a cost of $150 or $300 depending on the time of year.   If you create a different listing you will be able to target different keywords, you will be able to have different categories (some products can