Fruitnet

Fresh fruit and vegetables from Morocco are not new to the UK, but the potential market opportunity for its exporters following Brexit certainly appears greater. What better time then to encourage more trade between the two countries, especially with the UK no longer trading from within the European single market. That’s certainly the view of Mehdi El Alami, director of export promotion and development at Morocco FoodEx. To capitalise on that opportunity, his agency has just launched its first ever food and drink export campaign in the UK, as it seeks to raise awareness of the quality and range of Moroccan food exports. “We now have the possibility of expanding our quota, which was limited by our trade agreement with the EU,” he explains. “And [we have] the capacity to produce them in total compliance with the specificities of the UK market. This makes Morocco a new big player in the international fresh produce market, but competition is the name of the game in globalisation.” Earlier this month, the arr