Cash Flow Guys Podcast

Everyone wants to get deals and raise money, however, I am of the belief that few are willing to innovate in order to accomplish that.  By innovate I mean to take specific steps to stand out from the rest in your market.  We are surrounded by marketing messages everywhere we look, as the saying goes...Innovate or Die! In this episode, we will discuss the real estate investor’s biggest waste of money. “We Buy Houses” is dead..we ruined it by overusing it matching with a sketchy reputation of those who do use it.  To many sellers it says “I am about to get lowballed” or maybe those “We Buy Houses People Are Sketchy”, either way, its no longer a worthwhile message to put out to the universe. Building relationships is the key to get to the closing table and beyond.  To effectively build relationships, know, like and trust are the ingredients.  To build relationships we have to overcome any opportunity for a negative assessment of what we are offering and the simplest way to accomplish that is to avoid those situa