Cash Flow Guys Podcast

Once you make a decision to put yourself out there by marketing yourself to sellers, the next part (and often the most challenging) is knowing which leads to focus the most time and energy on. When I first started marketing, I quickly learned that leads of any kind don’t come for free, so I had to be careful to be sure I did not waste them.  By wasting a lead, I mean underestimating the value of a lead and therefore not putting much (if any) time into reaching them with my message. Honestly, I didn’t think much about the value of one lead over another.  I mistakenly thought that all leads were the same and therefore had equal value.  Soon, I realized how wrong I was about the lead evaluation process and it was then that I found out that I was throwing money away (literally, in the trash) When using direct mail in your approach it's common to get returned mail back when your mail piece cannot reach the seller.  This of course only happens if you a sure to include a return address on your mail piece (using a re