Social Entrepreneur: Conscious Companies | Benefit Corporations | Impact Investing

Latitude is a for-profit creative agency, powered by purpose. In November, 2009, Krista and her husband were in their 30s and, as she told me, “chasing the American dream really hard.” They were being financially successful, but lacked a level of meaning and purpose. It was during a trip to Haiti that they witnessed extreme poverty for the first time. In response to this life-changing experience, they decided to form a social enterprise. In order to avoid debt, Krista, her husband and two small children moved into her parents’ basement. Their company, Latitude is a for-profit, full service creative agency. They do amazingly great work in brand design and experience design. What makes Latitude unique is that they donate 50% of their profits to help women and children in the developing world. They work primarily with three nonprofit partners in 18 countries. They have been able to direct $2.7 million to trusted nonprofits. Through International Justice Mission, they have rescued over 2,600 people from sex tra